Monetary Research Center

Management and marketing


The third annual scientific conference of the MRC was held from 12th to 13th of October 2017 at the University of National and World Economy (UNWE) in Sofia, Bulgaria.

Main accent on the 3rd Annual Conference conference was the monetary regimes with special focus on 20 years of currency board in Bulgaria. Researchers and professionals from more than 9 countries took part.

   The present book consists papers in English and Bulgarian languages 

ISBN 978-619-90797-3-7

by NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and MITEVA Diyana and MITEVA Diyana and MITEVA Diyana and HIROTA Yasuyuki and HIROTA Yasuyuki and MARINOVA Tsvetelina and MARTIGNONI Jens and MARTIGNONI Jens and ZAFIROSKI Jovan and DIMITROVA Ivayla and DIMITROVA Ivayla and DIMITROVA Ivayla and BOGATZKY Nikolay and BOGATZKY Nikolay and BOGATZKY Nikolay and BOGATZKY Nikolay and MIHAYLOVA BORISOVA Gergana and MIHAYLOVA BORISOVA Gergana and TONCHEVA Rossitsa and TONCHEVA Rossitsa and HRISTOV Metodi and NOZHAROV Shteryo and MOULAYDRISS Saikak and KORALOVA Petya and HRISTOZOV Yanko and HRISTOZOV Yanko and PETROV Stefan and ALBULESCU Claudiu and NAYDENOV Georgi and CIOACA Sorin and IVANOV Ivan and IVANOV Ivan and STOYANOV Peter | Thursday, March 01, 2018

The second annual scientific conference of the Monetary and Economic Research Center (MRC) was held from 13th to 14th of October 2016 at the University of National and World Economy (UNWE) in Sofia.

Main accent on the 2nd Annual Conference conference was the learned lessons, perspectives and challenges from the Balkan Region. 

The present book consists papers in English, Bulgarian and Russian languages.

ISBN 978-619-90797-1-3 

Key business-to-consumer e-commerce jobs - definitions, problems and trends of development (in Bulgarian)
by LEKOVA Veselina | Friday, January 12, 2018
The article is traced to the problem in the electronic commerce, which represents the imbalance of the labor market for specialists. It is reflected in the increased demand for certain posts and the limited demand for highly specialized positions applicable to large enterprises. Thus, in practice in the electronic shops different positions are combined in one job - similar or related activities are carried out, and in many cases, jobs involving different activities are combined. It is pointed out that there are or are being sought in the country a significant number of persons carrying out activities that are not specific to the particular job title, which makes it difficult to carry out the activities, responsibilities and requirements for the employees. The reasons for the existence of a significant number of e-Commerce jobs in e-Commerce companies, namely the still limited domestic sales volume, the limited use of e-commerce for accessing users from EU Member States and third countries, limited financial opportunities of companies, the unconsciousness of the necessity and the advantages of the work from the division of the work operations into different positions and their assumption by narrower specialists, and often the reluctance of employers to divide work tasks in various positions mainly due to the reluctance to take on this additional cost to new or new positions. The difficulties in researching and defining the key e-commerce jobs that arise from the limited number of research conducted specifically on Internet marketers compared to the number of such research conducted in traditional trade and the limited number of posts applicable in E-commerce and reflected in the National Classification of Posts and Professions 2011 (NCAP). The key positions that are essential for the achievement of the e-commerce strategy in Bulgaria are compared with those in Russia. These are the Online Shop Manager, Online Shop Operator, Internet Store Administrator, Internet Marketing Manager, Product Manager, Product Category Manager, Key Account Manager, Sales Manager, Web Designer, Mobile Application Developer, Electronic Technology Support Specialist, Manager Purchases and Logistics Manager. For each of these positions, the activities that are performed, their importance to the enterprise, their impact on the company's business performance, consumer satisfaction, and other grounds that entitle them to be identified as key positions in e-commerce are described. It compares the distribution and development of these positions in Bulgaria with that in Russia in order to reveal the expected future development of the positions in Bulgaria, which is expected to improve the economic performance of the companies.
Challenges for the internal audit in the pharmaceutical sector (in Bulgarian)
by NEDELCHEVA Yulia | Friday, January 12, 2018
The features of internal audit are determined by the process of globalization and related issues of competitiveness and convergence of practices. A major impact on current internal audit practices is provided by three processes at different levels: international policy convergence, alignment of EU rules and implementation of foreign practices in Bulgaria. The convergence of international internal audit policies is done according to the definitions and recommendations of international organizations. The process of globalization creates requirements for: control over the quality system, convergence of audit standards in parallel with the convergence of accounting standards and risk management. Globalization has led to an increase in competitive pressure and the need to harmonize quality requirements across economic regions. Conclusions show that Good Manufacturing Practice is an international issue, while Good Distributive Practice - a pan-European and national issue.
Human resources management at Bulgarian sea ports – problems and perspectives for development
by KORALOVA Petya | Tuesday, February 28, 2017
The organization and management of human resources in maritime transport is distinguished by its characteristics as a result of the necessity of speeding up the cargos delivery time, as well as the effective and productive carrying out of the main and comprehensive services at ports. In this regard the main objective of the current paper is to study the human resources management at Bulgarian sea ports Varna and Burgas in order its specifics to be revealed, the main problems to be outlined and measures to be proposed. The proposed model for analysis could be successfully applied in analyzing the human resources management system in the other transport modes or in other countries with transition economies.

Previous 1 Next 
BECOME A FELLOW OF MRC | MRC 5th Annual Conference Click here